Home Destination Guides Accommodation Shopping Events Eating Out





  
INFORMATION FOR ADVERTISERS

    We understand your marketing dollars are precious, and that you must think wisely when evaluating new advertising opportunities. Here are some good reasons why aguide2northcarolina is the right investment for your business:

1. Our focus is North Carolina – aguide2northcarolina focuses on servicing travelers to North Carolina who are looking for services and accommodations in specific localities. Your potential customers. General directory sites cover the all of America or even the whole world, meaning that the majority of that site traffic is irrelevant to you.  Most of that type of marketing spent, is effectively wasted. Our focus is entirely on North Carolina, and we attract precisely your target market. This means that every visitor to our site is a potential guest or customer for you, and every dollar spent is effectively targeted.

2. It pays for itself - our rates are set competitively. So all the listing has to do, is to generate one sale for you, either directly or indirectly, in order to cover its cost. Everything after that is a straight increase in your sales. Signing up really creates benefits for you.It makes smart business sense.

3. We market, you benefit – Most sites asking for your valuable marketing dollars have simplistic search engine strategies, e.g. reliance on sponsored links on Google. We don’t. Our site traffic strategy operates on several levels.We also send out 2.5 million  e-mails a week to the consumer, telling them about the newly added accommodations,shops,restaurants etc.
  These are specifically managed and monitored to ensure that the most effective results are obtained.
Advantages of the aguide2northcarolina Way

While offline and even traditional online advertising techniques are certainly not about to die out, they are relatively expensive and time-consuming.  Key drawbacks are:

. targeting of potential customers is imprecise and broadbrush.
. the administration of the advertisement is inefficient as set up and alteration involves detailed liaison with a traditional media company.
. the advertisement cannot react speedily to demand variations.

Our new internet guide www.aguide2northcarolina.com provides a uniquely flexible advertising platform that provides a solution to these drawbacks.
  At the center of this is a new streamlined advertisement placement engine which eliminates these inefficiencies.  The benefits passed back to subscribers are competitive fees and increased advertising effectiveness.

 

Some of the features of our advertising packages:

*targeted and effective access to the precise and relevant market segment required.

*our editing engine provides unrivalled administrative convenience – adding your listing takes a matter of seconds.

*competitive pricing – the range of services provided will be by their nature significantly more cost-effective than traditional advertising.

*real-time access to your listing.

*access to a variety of different advertising platforms tailored to your precise advertising requirements.

 *the unique ability to target advertising to manage peaks and troughs in demand through our ‘classifieds’ section. This concept of ‘Just-in-time’ advertising represents a substantial advance in precision marketing spent.

*no hidden costs – you purchase precisely the advertising that meets your business needs and no more.

 *secure internet payment through the trusted "Paypal" platform.

This represents some of the most cost-effective and targeted marketing channels available which will give you an edge in increasing sales and building market awareness.

How Listings Work

The distinctive feature of advertising on aguide2northcarolina.com is that you retain full control of your display via your own administration area online. You are then able to upload your own advertisement summary and it will be displayed immediately. That’s it – no delays, no unnecessary administration.

 

You will be provided with your own user name and log in ID, after which, you will effectively have your own reserved advertising section which can updated 24 hours a day, 365 days a year.  You can update your listing as many times as you wish without charge.

 

Compliance with site standards are monitored by designated web administrators who, if necessary, will exercise their right to remove any inappropriate submissions.

 

Listing Categories

 

aguide2northcarolina.com supports virtually any type of business wishing to advertise to the North Carolina tourist market. However, advertisements have been organized into 8 primary listing classes for simplicity: Accommodation, Restaurants, Shopping, Events, Activities, Attractions, Nightlife, Travel Services.

 

In addition, suppliers who have subscribed a primary listing class can purchase a further reserved slot in a separate category, "Special Offers". This allows suppliers to list any current special offers or discounts.  Since this slot can be updated an unlimited number of times throughout the year at no extra cost, this represents an incredibly cost-effective tool for managing fluctuations in customer demand.

 

Listing Types and Fees

 

Depending on the listing class, there are a number of different listing types available: standard, display (or premium) and deluxe.  In addition, priority status can be purchased to give a supplier extra prominence. (Deluxe listings come with automatic priority status).

 

A standard advertisement allows a good, basic advertisement to be set up. A premium advertisement allows for more descriptive text and photographs than the standard, at higher cost. A deluxe option allows even more information and images to be entered and this would attract an even higher fee. Examples of standard, premium and deluxe ads are shown on the advertisement entry screens. 

 

Fees vary depending on the listing class and the type chosen.  This gives the supplier the largest amount of purchase flexibility possible and who can pay exactly for the desired exposure wanted.

 

Choices available vary according to type and relevance for each listing class.  For example, the accommodation listing class has all the options available, given the variety of accommodation providers available and the large amount of information to convey.  Other listing classes (e.g. Restaurants, Events, Activities, Attractions, Travel Services) generally do not have the deluxe option enabled. Also, since events are listed chronologically, they do not permit the concept of a ’premium’ or a ’priority’ listing and are charged at a simple flat rate for all ads.

 

This is summarized in the following table:

 

 

Standard

Premium or Deluxe

Priority Available

Accommodation

x

x

x

Restaurants

x

x

x

Shopping

 

x

x

Events

x

 

 

Activities

 

x

x

Attractions

 

x

x

Nightlife

 

x

x

Travel Services

 

x

x

Last Minute Deals

 

x

x

 

Your Customers

 

aguide2northcarolina actively promotes its site profile, and has a growth strategy that is designed to grow site traffic in a stable but steady manner over the medium term.  A key component of this strategy is establishment and consolidation of a prominent position on major search engines.  One example of how this can work is shown below.

 

Using a recent marketing campaign as an example, you can see below a screen shot of its Google ranking.  The results of our promotion techniques: www.aguide2northcarolina.com appears as the top ranked listing on Google.


Newsletter





Today's Poll

How helpful is this site to you when making travel decisions?

Very, I frequent this site.
It is a good resource.
Somewhat, but the areas I 'm looking to travel arent well covered.
I could use more information.
 

© Copyright 2004-2005 http://www.aguide2northcarolina.com All rights reserved.

Every effort has been taken to ensure the accuracy of the content of this site but
the publisher cannot be held responsible for the consequences of any errors.A number of
external links exist within the site and the publisher does not endorse any such external links.